Latest blog posts
Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind?
Three Letters That Will Magically Get You More Clients
The Deadliest Mistake When Crafting An Offer Let’s say we run a marketing agency and we need to come up with a good offer to attract clients. Most business owners will come up with something like:
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first and biggest reason for why ads fail:
